Welcome to Mastermind Mastery with your host, Tina Corner Stolz. In today's episode titled "Build Relationship vs Selling," Tina dives deep into the art of selling, not as a rigid step-by-step process, but as an organic conversation rooted in building relationships. Drawing from her extensive sales career and experiences, including certifications and various training programs, Tina shares her unique approach that boasts a remarkable 75%+ closing ratio. She emphasizes the importance of treating each prospect as a potential long-term relationship rather than a quick sales and the FORD method (Family, Occupation, Recreation, Dreams) as a pivotal tool for genuine connection. Tune in to discover the nuances and insights that make her approach so effective, transforming the often daunting task of sales into an enjoyable and natural conversation.
Watch the full episode on the Ford Method here: Using the FORD Method to Build Relationships
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